Early orders for the limited 'Prima Edizione' started on July 10 at the Fiat Lancia Convention. We were proud to have Fiat North America head Laura Soave open the orders up. There will only be 500 of these special edition numbered cars built. On September 16 the orders opened up again through a website. FLU members were sent the first email notices. Then emails were sent to people who has signed up via CiaoFiat.com. The first email went out at 20:42 ET and in 45 minutes the whole allotment was gone! I'd say that was a good start for Fiat in the USA!