Visualizza il profilo
Messaggi lasciati
New Fiat 500
A new Fiat 500 was announced by Italian automaker Fiat on May 5, 2006.[3] Images of the new Fiat 500 were presented on March 20, 2007, and the car was launched officially on July 4, 2007,[4] with 250,000 in attendance. This was the largest launch party held in the last ten years, a testament to the 500's huge popularity [5] The car was displayed in the squares of 30 cities in Italy for the launch.[5].
The car is produced in Tychy, Poland, by Fiat Auto Poland alongside a sister model, the second generation Ford Ka due for release in 2008, and the other city car in the Fiat range, the Panda.
The 500 is almost identical to the concept car Trepiùno, presented in 2004. Strictly a four-seater, three-door hatchback and about the same length as the Panda, it is intended to compete both in the city car market and the "fashion car" niche market. The 500 may be badged in different markets as the Fiat 500, the Fiat Nuovo 500, or the Fiat Cinquecento.
The 500 is available with four different trim levels: Naked, Pop, Lounge, and Sport. Customers can choose also between 15 interior trims, 9 wheel options, 19 decals, and 12 body colours. There are over 500,000 different personalized combinations of the 500 that can be made by adding all kinds of accessories, decals, interior and exterior colours, and trims.[6]The car is also available with Blue&Me Navigation system.
The launch show
The launch show, which took part in the Turin's Murazzi del Po region, was a huge firework spectacle that also celebrated the 50th anniversary of the old 500 launch. The show was coordinated by Marco Balich, who was also responsible for Turin's 2006 Winter Olympic Games, and was an event never made before for a car launch. Several artists performed during the show, including Lauryn Hill, Israeli dancing group Mayumana and others. In the first part of the show, artists reproduced scenes of the 60s, such as scenes from films by Federico Fellini, a Beatle's show made by a cover band and Marilyn Monroe's iconic Happy Birthday, Mr. President, which became "Happy Birthday, dear Cinquecento" (sung by a Marilyn cover to celebrate the original 500's fifty years). Several bikes also represented the Giro d'Italia competition, filmed by a camera man inside an original 500, just like in the 60s. Both the 500 and the bikes floated on the river.[4]
The show was broadcast live by Italian Canale 5 and by a live video stream at fiat500.com, which was watched by over 100,000 people online.
Safety
The old and new 500, the actual size difference between these isnt so clear in this picture but the new 500 is around 0.5 metres (20 in) longer than the old one.
The new 500 has seven airbags in all models. There are also electric aids available such as ABS brakes, ESP (electronic stability program), ASR (antislip regulation), HBA (hydraulic brake assistance) and hill holder device.[10] The 500 was awarded with 5 stars by EuroNCAP, succeeding the BMW MINI as the shortest car to have a five-star rating.[11]Fiat also said that the 500 was engineered so that it will be able to achieve a six-star rating when EuroNCAP starts to adopt this classification.
The Fiat 500 passed the Euro NCAP car safety tests with following ratings[12]
- Adult occupant =
- Child occupant =
- Pedestrian =
"500 wants you"
A project called "500 wants you" was launched by Fiat as part of a major online advertising campaign. The project uses the Internet to involve the public in planning the evolution of the new vehicle. The official 500 Internet page has been visited by over four million people.[6]
Production sold out
The 500 has enjoyed phenomenal sales success so far. Within 3 weeks of the 500's launch the entire year's production of 58,000 had been sold out. To date, Fiat has received more than 205,000 orders for the 500. Amazingly, the Fiat 500 isn't available yet in many major markets. While Italy obviously has been the 500's main market, (In October 2007, some 9000 cars have been sold in Italy, making it the 3rd bestselling car there) the 500 is gaining a strong following in many countries. Fiat France had received more than 10,000 orders by the end of October 2007. With Fiat planning to release the 500 soon in many other countries demand is likely to increase further. To cope with this demand Fiat has announced that production has been increased to 200,000 in 2008. The 500 was launched January 21st 2008 in UK.[22] By 2010 production (including the new Abarth, cabriolet and estate versions) is likely to break the 350,000 barrier. [15]
Rispondi quotando
Messaggio privato
Fiat 500=love
italian products.
399
Originariamente inviata da pierionut
